Černý rytíř.
Complete Rebrand for a Prague Store of Trading Card and Board Games
A complete rebrand of Černý rytíř (“The Black Knight”), a Prague store and e-shop for Magic: The Gathering, Pokémon, card and board games, Dungeons & Dragons and Warhammer.
The shop has grown into a meeting place for players, with tournaments, card buyback and a busy e-shop. We replaced the original logo with an illustrated knight's head with a new identity that is bolder, simpler and works at any size.
The new symbol is a crowned shield, paired with a blackletter wordmark that nods to the medieval world of fantasy games. A limited palette of black, deep purple and white makes the brand instantly recognisable – on the shelves, in the e-shop and on merchandise.
The identity is flexible enough for the shop's own campaigns too, such as the Breaknight live box openings, where the shield stands in for the letter K.
What we do
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Brand identity
Logo, visual manual, graphic system and templates. Everything your brand needs for a credible and consistent presentation.
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Websites & e-commerce
Landing pages, corporate websites and custom e-shops. We design and develop them ourselves, so nothing gets lost in translation.
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UI/UX design
User interfaces, wireframes, prototypes and usability testing for mobile and web applications.
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Online applications
Custom systems and applications — from internal business tools to public platforms with thousands of users.