LaPeCo.

LaPeCo (formerly La Petite Conversation) is a restaurant concept built on Belgian roots and a vibrant, cosmopolitan atmosphere. The brand needed a clearer identity and a stronger digital presence to support both everyday operations and business growth, especially in catering.

The Solution

We created a fresh visual identity and a new digital experience that better represents the brand’s personality and supports its expansion into new segments.

What We Did

• development of a new logo and visual identity
• refinement of the brand to reflect Belgian heritage and a modern, international atmosphere
• design and development of a website presenting the full scope of the offering
• structuring content to highlight menu, events, and catering services
• creation of a cohesive visual and communication style for ongoing use

Our Approach

The goal was to simplify and strengthen the brand while preserving its character.

We focused on:

• making the brand easier to understand, pronounce, and remember
• visually expressing the mix of tradition (Belgian cuisine) and contemporary lifestyle
• creating a digital experience that works for both local customers and visitors

The website was designed to showcase a diverse menu — from Belgian classics like boulets-frites and gaufres to international dishes — while also highlighting cultural events and catering services as key parts of the business.

The Outcome

• a clearer and more memorable brand identity
• a unified visual style across all touchpoints
• a website that communicates the full range of the offering
• a stronger foundation for growth in catering and B2B segments