LaPeCo – Branding and Digital Experience for a Modern Restaurant Concept

LaPeCo (formerly La Petite Conversation) is a restaurant concept built on Belgian roots and a vibrant, cosmopolitan atmosphere. The brand needed a clearer identity and a stronger digital presence to support both everyday operations and business growth, especially in catering.

The Challenge

The original name and brand were difficult to communicate and remember, limiting the restaurant’s ability to grow and reach new audiences.
At the same time, the digital presentation did not fully reflect the diversity of the menu, cultural events, and catering services.

The Solution

We created a fresh visual identity and a new digital experience that better represents the brand’s personality and supports its expansion into new segments.

What We Did

• development of a new logo and visual identity
• refinement of the brand to reflect Belgian heritage and a modern, international atmosphere
• design and development of a website presenting the full scope of the offering
• structuring content to highlight menu, events, and catering services
• creation of a cohesive visual and communication style for ongoing use

Our Approach

The goal was to simplify and strengthen the brand while preserving its character.

We focused on:

• making the brand easier to understand, pronounce, and remember
• visually expressing the mix of tradition (Belgian cuisine) and contemporary lifestyle
• creating a digital experience that works for both local customers and visitors

The website was designed to showcase a diverse menu — from Belgian classics like boulets-frites and gaufres to international dishes — while also highlighting cultural events and catering services as key parts of the business.

The Outcome

• a clearer and more memorable brand identity
• a unified visual style across all touchpoints
• a website that communicates the full range of the offering
• a stronger foundation for growth in catering and B2B segments