Living Academy.
Visual Identity and Campaign for a School of Interior Design
Living Academy is a school of interior design founded by designer Tomáš Havránek. With a tradition dating back to 2010 and accreditation from the Czech Ministry of Education, it runs courses in Prague and Brno.
The Solution
We built the identity around a bold wordmark set on shifted bars — simple, recognisable and easy to adapt. The system works in brand colours as well as with textures of natural materials, and it extends into a playful campaign that makes design approachable without taking itself too seriously.
What We Did
- new logo and visual identity
- colour variants and a material version of the logo with textures of wood, metal and leaves
- typographic system and logo construction
- online brand manual with a downloadable logo pack
- logo animation
- applications across print, signage, events and merchandise
- “Design není mrkef” and “Nezhejtuješ Philippa Starcka” campaign on tote bags and T-shirts
- print ads for interior design courses
What we do
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Brand identity
Logo, visual manual, graphic system and templates. Everything your brand needs for a credible and consistent presentation.
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Websites & e-commerce
Landing pages, corporate websites and custom e-shops. We design and develop them ourselves, so nothing gets lost in translation.
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UI/UX design
User interfaces, wireframes, prototypes and usability testing for mobile and web applications.
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Online applications
Custom systems and applications — from internal business tools to public platforms with thousands of users.