Ostrava Expo.
Trade Fair Brochure for the City of Ostrava at EXPO REAL 2023
A brochure and invitation for the Czech Cities & Regions stand at EXPO REAL 2023 in Munich, Europe's largest trade fair for property and investment.
From 4 to 6 October 2023, Ostrava presented itself there together with Prague and the Moravian-Silesian Region, showing international investors and developers its key projects – from the Ostrčilova Tower by Eva Jiřičná to new residential buildings in the city centre.
The design grew out of the stand itself. Its architecture was built from wooden slats, so we translated their rhythm into a fine grid of lines that runs through the whole brochure and frames maps, visualisations and texts. Warm, wood-like tones and plenty of white space keep the layout calm and let the projects stand out.
The same visual language carries over to the folded invitation with the programme of talks at the stand.
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