Náš Jih.

Náš Jih is the participatory budgeting project of the largest district in Ostrava. Over the past decade, it has become a key civic initiative enabling residents to actively participate in decisions about public investments.

The Solution

Over a 10-year partnership, we designed and continuously developed a comprehensive visual identity and digital platform that make the participatory budgeting process clear, engaging, and accessible.

What We Did

• development of a bold logo and distinctive visual identity
• creation of a flexible visual system supporting long-term communication
• design and development of the website nasjih.cz
• UX design focused on clarity and accessibility
• development of a voting system based on D21 principles
• ongoing support and evolution of the platform

Our Approach

The key was to remove barriers and make participation intuitive for everyone.

We focused on:

• simplifying complex processes into understandable steps
• designing a visual identity that is both distinctive and approachable
• creating a digital platform that serves as a central hub for all interactions

The website was built with user experience at its core, enabling residents to easily explore projects and participate in voting. The D21-based voting system ensures transparency, fairness, and accessibility.

The Outcome

• a stable and continuously evolving platform with a 10-year track record
• strong engagement from local residents
• a recognizable and consistent visual identity
• a trusted digital solution for public participation